
On one of your yearly or bi-yearly trips to the local mall, you're detachedly browsing the stores with your friend who is clearly more into it, since you're not the mall-y kind of person, and you happen upon a store front that looks like this.
"Oh!" you exclaim to yourself. "This looks kind of interesting. From the front this store looks much more avant-garde than any other store here."
You walk inside, taking in the warm, soft feeling of culture and bohemianism, and then it hits you.
You're now a niche. A stereotype. A social clique; a counterculture. In the time it took to walk through that door because of the initial appeal of the outside display,
you acknowledged your affiliation with the targeted demographic.
How does it feel? Are you as angry as I was? Well, your hatred is not irrational. Let's go over the reasons why stores like Urban Outfitters, Anthropologie, and American Apparel are Hell's outpost on earth.
1) The look: Someone, somewhere, must have seen someone in their city's arts district and thought, "Wow! That's so stylish! I wish I could find a store that sells that thrift-store look without actually making me go to a thrift store. I'd pay hundreds for that outfit!" And the corporate demons took the bait, set up a store front with skinny pants, beaded dresses that make you look pregnant, trucker hats, and ironic t-shirts, and the yuppies and hipsters came in waves to collect the overpriced merchandise.
UO is the physical embodiment of the evils of both marketing and counter-culture.
2) The political hypocrisy: Isn't it odd that the store with such an effacious liberal target has had Republican senator Rick Santorum as a political beneficiary for years? Well, their owner, Richard Hayne, has been funneling profits from his stores into Santorum's campaigns.... I wrote an email to Mr. Hayne, giving a suggestion:
To: richard.hayne@urbanout.com
Cc:
Re: Urban Outfitters Tee-Shirt Slogan
Dear Mr. Hayne,
I've come up with a new idea for a UO Graphic Tee message:
"MY DOLLARS FUND CONSERVATIVE CAMPAIGNS"
I can't wait to hear what you think! Maybe they could put a picture of Rick Santorum wearing UO Skinny Jeans or something underneath.
Thanks,
-Alfonso GoberUrban Outfitters, not surprisingly, released an "ironic" shirt that said "Voting is for Old People". GET IT GUYS? All you liberal kids must hate voting, that's why you need to leave it to the grown-ups. Who will vote Republican.
3) Good Ol' Racism: At one point, they sold the game "Ghettopoly", a supposedly humorous board game that, through sticking up banks and disrespectfully using the names and images of black leaders ("Martin LUTHOR King! Get it? We're funny!"), the game basically just perpetuates the black stereotypes of criminality and drug use that us blacks can't even stop perpetuating ourselves. "It draws on stereotypes not as a means to degrade, but as a medium to bring together in laughter," creator David Chang defends. "If we can't laugh at ourselves ... we'll continue to live in blame and bitterness."
But you left out the part where it's not funny. And you're an idiot.